The search to find and create balanced meals at low cost is a common human endeavor.
John Coogan and his 3 other roommates sought the perfect balance between nutrition and convenience.
In 2013 Soylent raised $3M, the most ever seen for a food product on a crowdfunding campaign & quickly grew into a cult following in schools and colleges all across America.
Soylent was created from a need to find a simple, nutritious food source. It is a shake consisting of 100% of the daily value of necessary vitamins, minerals, and macronutrients obtained from normal meals.
Soylent Green
John also discusses Soylent’s e-commerce D2C model provided greater insights into consumer preferences which enabled them to iterate on the recipe and the product offerings.
In the Part 1 of @johncoogan conversation with THC, we cover Soylent’s early days, the incredible community & virality it garnered, and the D2C model with demand so high it took Shopify servers down!